Nightline, the late night news offering from MediaWorks, has taken the number one position for the late evening news, beating TVNZ rival Tonight in total audience share.
In the 5+ audience results for June, Nightline achieved a 22% share, just ahead of Tonight on 21.5%.
TV3 Director of News and Current Affairs, Mark Jennings, said “This is an outstanding result for Nightline, and is a credit to a production team which understands the ideal mix of stories for a late night news programme.”
“Although it’s a great result to win the 5+ audience, key demographics mean more to us such as our target 18-49 year old audience where Nightline dominates even further with a 48% margin – 24% compared to Tonight’s 16.2%,” he added
Nightline also dominates in TV One’s own target audience (25-54) with 23.7% share of audience ahead of Tonight’s 19% share.
Mr Jennings said he was also pleased to see the flagship 3 News continue to lead both the 18-49 and 25-54 year old demographics throughout June.
3 News had a 26% margin lead against One News amongst 18-49 year olds with a 35.4 share, compared to 28.1%
The greatest margin lead was in the South Island where 3 News enjoyed a 42.5% share amongst 18-49 year olds, compared to One News’ 26.1% share.
“3 News is having a stellar year, and continuing to win both 18-49 and 25-54 demographics in June is pleasing, especially at a time when overall television viewership is increasing,” Mr Jennings said, continuing “3 News is enjoying leadership in these key audience groups, driven by excellent metropolitan and South Island performance.”
Tags: 3 news, Mark Jennings, mediaworks, Nightline, ONE News, Tonight, TV One, TV3