Media Kiwi Latest...
October 9th, 2009
George FM is proud to announce the addition of comedic heavyweight Rhys Darby and media maverick David Farrier to their weekly J lineup. The boys explain how they’re going to brighten up your Saturday mornings with…The Cryptid Factor:
Rhys says “If I ever had the time in my busy Hollywood schedule to listen to radio, this would be the show I would listen to, it’s a show about mystery, adventure, monsters and bollocks. Two of New Zealand’s greatest minds combine to bring you two hours of ‘must watch’ radio. This radio show is about keeping alive the spirit from the golden age of mystery and adventure and gives the public a rare glimpse at my serious side as I discuss things like the migration patterns of Yeti – arguably the most important thing to hit New Zealand radio since Bad Jelly the Witch. And the opportunity to work with David Farrier is…something I have to put up with to do this show.”
Farrier says “The Cryptid Factor is a show about cryptids – that is, animals unknown to science like the Yeti, Loch Ness monster and the Mongolian Death Worm. It’s an area of obsession for both Rhys and myself and we’re both mutually tickled we’ve met someone else who’s into it. And that a station like George will let us share it with New Zealand. So yeah, we’ll be chatting about the subject in amongst playing our favourite tunes.
There’s never been a radio show in New Zealand celebrating cryptozoology. This has always stunned me a bit, and when I found Rhys was equally passionate about the issue, planning a new show seemed pretty logical. Of course saying “planning” makes it sound really planned – all we’ve really done is given the show segments various names. We’re a particularly proud of a segment called ‘vocalisations’. This segment will be both sexy and chilling.
We’ll be breaking a few radio rules… we’re having a very visual section about cryptid art. The fact you can’t see pictures on the radio won’t be stopping us. As for music, well, Rhys has just this minute handed me his Daft Punk CD – what could go wrong?!?”
Find out what indeed could go wrong every Saturday morning with Rhys Darby and David Farrier on George FM. Saturdays, 8-10am. Head to www.georgefm.co.nz for details.
TV
Below is New Zealand’s Monthly Average TV News Viewership for September 2009.
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TVNZ
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TV3
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| NZI Business | 50,030 | ASB Business | 11,730 |
| Breakfast | 144,860 | Sunrise | 28,670 |
| ONE News Midday | 125,530 | 3 News at Twelve | 33,250 |
| ONE News | 618,080 | 3 News | 371,760 |
| Close Up | 518,970 | Campbell Live | 235,960 |
| Tonight | 153,000 | Nightline | 172,210 |
| Sunday | 529,300 | ||
| 20/20 | 275,470 | 60 Minutes | 358,230 |
| Fair Go | 647,950 | Target | 450,000 |
Source: AGB NMR (Measurement: All people 5 years and over – average daily audience nationwide)
TV
The TV advertisements for Telecom XT have been voted the worst ads of the year by television viewers in the 2009 Fair Go Ad Awards.
Telecom’s new digital XT mobile network was launched by British celebrity, Richard Hammond mid-year in one of the biggest multi-media advertising campaigns New Zealand has seen in recent years.
Feedback into Fair Go about Telecom XT shows that the negative vote wasn’t necessarily about the advertising, “It seems some of it was driven by viewer’s frustration with the service itself, a rural viewer summed it up by saying that it’s nice having mobile coverage in Andorra or rural Australia but what about my mobile working in Whangarei or rural Northland?”, said Fair Go Editor, Graeme Muir.
“We’re also not sure that importing an Englishman to sell product works anymore, it used to in the 1970s and 1980s, but I’m not sure Hammond worked as well as Telecom would have hoped”.
“Overall, I think the XT campaign was a bit like a Hollywood blockbuster that tanked – it was a bit overblown and didn’t really deliver”.
Telecom XT only just beat Cadbury’s ‘Eyebrow’ Ad for the title of Worst Ad of 2009, but there was no contest for Best Ad of the year.
“The Mitre 10 Kids DIY was the clear winner for Best Ad, this ad captured the tone perfectly, you could easily imagine two blokes having the same DIY chat over a beer at the pub and when you put together cute kids and a swipe at the Aussies you have the perfect storm”.
The Student Awards this year were equally distributed amongst the North and South Islands with Linwood College in Christchurch winning the best Secondary School Award for its ad for an ‘unpopular school subject’ and Hokowhitu Primary School in Palmerston North winning the Best Primary/Intermediate Award for its ad for a ‘time travel holiday’.
Radio
RadioLIVE is pleased to announce a rare interview with English & Spurs Football Legend, Glenn Hoddle this weekend. Martin Devlin has half an hour with him on Sunday afternoon and plans to talk about the Premiership, transfer fees and Ronaldo going to Spain, amongst other topics.
Devlin will also be talking to the NZRFU’s former PR boss, Peter Parussini about the television rugby rights negotiation. He has a unique insight and understanding of this complicated issue from the inside of both sides. Parussini worked at a senior level for the NZ Rugby Union at the beginning of the professional era and is now the Head of Public Affairs at TVNZ.
Australian Cricket Legend, Doug Walters will talk about the Ashes and injured Warrior, Brent Tate, is available to talk rugby league.
Regular panellists Matthew Ridge and Adam Parore will join Devlin on Sport together to review the week from 2pm on Saturday and Sunday.
For more information, to listen online or find your local RadioLIVE frequency go to www.radiolive.co.nz
TV
Below are TVNZ and TV3’s television news viewing figures for 8th July 2009, inlcuding Michael Jackson’s memorial broadcasts.
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TVNZ
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TV3
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| Breakfast Memorial Broadcast | 149,310 | Sunrise Memorial Broadcast | 26,720 |
| ONE News Midday | 140,740 | 3 News at Twelve | 48,890 |
| ONE News | 673,490 | 3 News | 466,890 |
| Close Up | 596,580 | Campbell Live | 217,020 |
| Tonight | 233,800 | Nightline | 140,120 |
Source: AGB NMR (Measurement: All people 5 years and over – average daily audience nationwide)